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Search Engine Optimisation Tips and Tricks

Are you looking for new customers? Donīt worry, they are looking for you too! Now all you need to do is get popular with Google, MSN and Yahoo so that they can find you.

Mass Media Vīs Search

Every day, businesses all around the world go fishing. Lets call their message the bait and the world the ocean (credit to Brooke Fogarty for the analogy).

The ocean is wide and the fish in it are diverse. You only want like a particular type of fish but you donīt know where they are. You simply dangle your bait on the telly, billboards, in the papers and magazines all the time hoping for three very specific conditions.

1. The right type of fish comes wandering by
2. The fish is hungry
3. The fish can remember your details long enough to get in touch

Problem: fish do not have very strong memories (think Goldfish)

The Google Effect

Google has revolutionised internet search by making it possible to find just about anything by typing a few words into a little box.

With Google leading the way, Yahoo, MSN and a plethora of other search engines have picked up their act and it is now universally acknowledged that if you are looking for information, search is king.

Search is delivering more customers to businesses than ever before because..

1. The right kind of fish is searching for you (no bait required)
2. The fish is hungry (or else why would they be searching?)
3. The fish can simply click through to your website - no memory required.

Three steps to search success

1. Find out what people are searching for
2. Invest in an information management system like e1 and become relevant
   
3. Network with other relevant websites to raise your profile further

Webhead SEO Learning Resources

• SEO - Keywords
• SEO - Links
  

Helpful SEO Links

adwords.google.com/select/KeywordToolExternal

Yahoo / Overture Keyword Tool (Australian Market)

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